How many times have you heard yourself say, “By the time I explain it, I could’ve done it myself,” I’m here to tell you that you are not doing yourself any favours. Here’s what you need to be doing to create freedom in your business.

One of the biggest reasons coaches, sole traders and thought leaders stay stuck in the admin grind is because they believe it’s faster to do everything themselves than to delegate. While things may have been that way in the beginning they can’t continue that way if you’re looking to scale your business. This mentality often leads to overwhelmed, and exhausted business owners.

Let’s be honest. Most of us started our businesses for freedom. So why are we still shackled to our admin, inbox, bookings, content calendar, and client onboarding just to name a few?

It’s time to stop being your own admin assistant and start being the business owner you need to be. You did know that hiring an Online Business Manager (OBM) can be the difference between surviving and thriving?

Why You Keep Doing It All Yourself

1. Control feels safer.

You’ve built your business from the ground up. You know how you like things done. Letting go you need to put in a whole new layer of trust in someone else, that you just don’t have the energy for.

2. You think it’s quicker.

Explaining tasks to someone else feels like a burden when you’re already maxed out. You tell yourself, “I’ll just do it, it only takes a minute.”

3. Budget fears.

Paying someone to do something you can do feels indulgent. But here’s the truth: just because you can doesn’t mean you should. It’s about being smarter.

4. Perfectionism.

You fear someone else won’t do it “right”. An OBM brings structure, strategy, and a different (often better) perspective.

5. You don’t have clear processes.

It’s hard to hand over tasks when everything lives in your head. This is the bottleneck and the breakthrough point. An OBM will help you with this process. They’re the experts.

5 Ways to Let Go and Let an OBM In

1. Start with mindset.

You’re not losing control, you’re gaining capacity. Think of it as hiring a trusted second-in-command, not a replacement.

2. Get clear on your time-drainers.

Track your time for one week. Notice what tasks you shouldn’t be doing, such as admin, chasing clients, or rescheduling calls? That’s where your OBM comes in.

3. Create a Loom habit.

Every time you do a repeatable task, hit “record” on Loom. Talk through what you’re doing and why. No fancy systems needed. Just share your screen and record your brain.

4. Use a “Hit List” approach.

Write a running list of tasks you hate doing, or ones you always procrastinate on. These are gold for your OBM to take over.

5. Don’t hire a unicorn.

An OBM isn’t a VA. They’re a strategic partner who will manage the people and processes, not just do the tasks. Let them build systems for you, so you don’t have to.

Ready to create freedom?

You don’t have to keep struggling. The real cost of doing everything yourself is your energy, time, and sanity.

Start simple: record one thing today. Get it out of your head and into the hands of someone who can run with it.

Book a call with Jacqui and have a chat about how she can help you create the freedom you need to drive strategy and growth.