“I absolutely believe that people, unless coached, never reach their maximum abilities.” – Robert Nardelli
This statement said by the late CEO of Chrysler Robert Nardelli can also be applied to coaches themselves. Coaches will never reach their maximum and achieve all they can make if they do not get the help they need. We all need a little help to become better in our careers, businesses, and lives. And just what sort of support do coaches need?
Years of working with coaches from different continents and sectors have given me an insider look into the world of coaching. From experience, the proof that coaches need help is in the pudding. The pudding being their day-to-day business operations. The bottom line from my research is that coaches running successful practices aren’t doing it alone. If you need a little bit more convincing, here is proof that coaches need help.
Proof 1 Successful coaches are themselves mentored
A coach who is truly serious about their career and becoming the best at their profession and business don’t go at it alone. They join other coaches and become members of professional coaching associations such as the International Coaching Federation Australasia (ICF) and the International Association of Coaching (IAC). These coaches may even have mentors to mentor them! For example, Tony Robbins has been on the list of the World’s Top 30 Coaching Professionals for many years running. Despite his overwhelming professional success, the personal and leadership development coach is quick to point out that he owes it mostly to his mentor, the legendary Jim Rohn.
Proof 2 They are pros when it comes to the art of delegation
Successful coaches are well aware of the fact that time is their most valuable resource. With this understanding comes the need to delegate back office duties to a team of business managers. With only 24 hours in a day, coaches certainly need all the help they can get to make sure that their practice’s day-to-day operations are carried out by a professional and experienced team by delegating the stuff they don’t like to do or know how to do.
Proof 3 They work with a team that holds them accountable
When running your own business, it’s very easy to think that you’re not accountable to anyone. Since coaches are independent contractors, they still need the help of their team to hold them accountable. The right business team will keep a coach’s diary in order, remind them of upcoming speaking engagements and networking events they should attend. Liaise with their clients’ to ensure everyone ends up in the right place at the right time. A coach with a full schedule will not be able to do all these things themselves without jeopardising the entire practice.
Proof 4 They invest in their entrepreneurial skills
Coaches are entrepreneurs at the core. When you start a coaching business, you assume a multitude of roles, wear many hats and spin many plates. You are the face of your business. To grow, you’ll need to invest not only in your coaching skills but in your entrepreneurial skills too.
Proof 5 Successful coaches have regular progress checks
American coach John Madden once said, “Coaches have to watch for what they don’t want to see and listen to what they don’t want to hear.” Coaches are so used to helping other people, but they too need regular progress checks. You cannot improve what you do not know needs fixing. It’s difficult to look objectively at ourselves at times and hence the need for an outsider’s perspective.
We all need a little bit of help
It’s clear to see that coaches can use all the help they can get whether it’s from professional associations they are members of, their immediate business team, or their mentors. Every coach agrees with this, from leading life coaches such as John Mattone (Steve Job’s former executive coach) to Paul Martinelli (one of the top authorities on intelligent leadership and current president of The John Maxwell Team – an elitist group of certified coaches.)
Why JMJ – EA for a Day?
We’ve been helping coaches win more clients and build their coaching practices for 8 years. With a long list of clients in Australia and overseas, we understand the type of help that coaches need with their business. Our clients’ service Ministry, Professional Services and C Level Executives around the world. We understand confidentiality and operate only with the utmost integrity; we walk the walk and talk the talk.
Book an appointment with JMJ today.
How established are you? Don’t be The Coach Nobody Knows
