1. Plan, plan and plan
Allow ample time to plan and prepare, Rome wasn’t built in a day so there is no need for you to feel you can develop, plan and prepare your workshop in 24 hours, it just doesn’t work. Things always get missed and you are left with egg on your face and your attendees will give you a bad rap. Remember word-of-mouth can make or break a business.
2. The Invitation
The invitation is the first impression your attendees will have of what your event offers or how it will benefit them to be there. When designing your invitation it should be relevant to your event and provide information such as date, time and venue. Believe it or not, I have actually seen where this vital piece of information has actually been forgotten.
Decide how to deliver your invitation, snail mail, HTML. Make sure that you cover off any costs, inclusions and exclusions, what the attendee can expect on the day. All these things are important to securing maximum attendance.
3. Everything is relevant
If you are planning your first workshop, and your event is free, keep it simple, however if you are charging your attendees, ensure you provide them with everything they will require for a successful event and so that they keep you top of mind when they leave. You want to create the wow factor, give them something to talk about and share with their friends.
I’m not going all Oprah Winfrey here and suggesting you give away a car or holiday to your attendees, but ensure you have the appropriate and professionally prepared brochures and any support documentation they will require. Do not provide attendees with poorly prepared documents, see point 4.
4. Ensure you provide the right tools
Ensure you provide everyone the relevant workbooks that have been bound not just stapled together and if printed in house, ensure the quality is good and there are no missing pages.
Provide your attendees with pens / pencils and paper, venues often provide these as part of your package with them. However if you are doing this in house ensure you have enough stationery on hand for both the attendees needs and your own. Never assume your attendee will bring their own.
5. The venue