In this post, I’m going to start off with a question for you. It’s not a toughie, but it is one that many of us as coaches, small business owners and consultants procrastinate over. So to help you get past the question, I’ve given you the solution. You just need to keep reading.

Why do you procrastinate over setting up business automation?

3 Things you can improve on RIGHT NOW!!

This week, I’m going to concentrate on the leads process (NOTE: this does not include LinkedIn or Sales Navigator, I think there are better things to spend your money on) where we will go through the basics for some business systems/processes you can put in place now.
1. Leads process
2. Initial contact process
3. Onboard process

Leads process

There are hundreds of blogs on this topic, and they vary from simple to complicated, from buying this to subscribe to that. There is way too much clutter for you to get through, so 9/10 times, we procrastinate and put it in the too-hard basket and wait for someone to come up with that magical fix.

***WELL, ABRACADABRA!!***

To get more leads onto your newsletter list, the following steps will help you.

1. Create an opt-in
2. Create a thank you page (for the option with a CTA)
3. Email your lead the freebie they get with their opt-in
4. Add them to a nurture sequence to test their engagement
5. Add them to your newsletter list
Below I’ve created a simplified 5 step process that will guide you through designing your landing page for your amazing product, course, program. I even give you some hot tips.

1. Create an opt-in – This is a form where you entice a lead to get on your mailing list.

You can create the form:

  • Directly on your website
  • In your digital email program
  • Include a checkbox for marketing permissions

TIP: I love ActiveCampaign it does this beautifully. If you use AC too, make sure you use the AC plugin on your website. You can then map your form to auto-populate required fields in AC and trigger further automation.

2. Create a thank you page – on your website.

You can create the page on your website:

  • Keep it generic and include a link to your download
  • Give them the next steps; what they can expect from you, what to do if the download link doesn’t work
  • Include a CTA what is the next step you want them to take
TIP: Share your personality on this page; you want to create an emotional connection with your subscriber and be authentic. They will love you for it.

3. Email your lead – send an automatic email that is triggered by their opt-in.

Automate this step to trigger when they opt-in.

  • Use this email to share how they can connect with you.
  • Your social media links
  • Courses/programs you have
  • KISS – no more than 4 points; you’re not writing War and Peace.
TIP: Use this email to share your excitement that they’re on your list, how many emails they can expect from you.

4. Nurture your lead – keep up the contact, but not every day, seriously. Plan out what you want to share to keep them engaged.

  • N1 – write about what you love about what you do – show your passion.
  • N2 – should be a continuation of N1 but include what sux about it
  • N3 – share more about your business, go in-depth on programs/courses

TIP: Don’t fill your email with click here links and images; it’s the quickest way to end up in the SPAM dugout.

5. Newsletter – you already know about this one. BUT…
Getting in the inbox is hard; many ‘things are involved in getting your email from your digital marketing program to the bulls-eye. Your subscribers’ inbox. We will go through this in more detail in another newsletter. And no, it’s not just as simple as having a great title. There are more hurdles your email needs to jump before landing where it needs to.

4 HOT TIPS FOR AVOIDING THE SPAM DUGOUT!

  1. Minimise CTA’s in your electronic newsletter
  2. Don’t go nuts on images (you don’t want to look like a storefront catalogue)
  3. Have a great heading – I love Co-Schedules free headline analyzer tool.
  4. Don’t fill your email with SPAMMY words. AC has a list of words to avoid.

Since 2011, I’ve specifically been helping small business owners spend more time with their clients. I help them do this by taking the stuff they keep in their head and turning it into the systems and processes they need to drive their business. To find out more about how I can do the same for your business, let’s organise a chat.

Being an expert in business administration, systems and processes is the most important thing for my clients.