One of the most powerful online tools today is Google My Business (GMB). Optimising your GMB can significantly enhance your visibility, drive traffic, and boost customer engagement. Below, I share some points on optimising this page for your business.
Why Google My Business Matters
Google My Business is a free tool to manage your business’s appearance on Google Search and Maps. According to recent data, over 90% of consumers search for local businesses online, and 64% of Australian small businesses have claimed their GMB listing. The benefits of claiming your Google My Business page are shared below. So, if you want to stand out, appear in local searches and help potential customers find you, keep reading!
Benefits of Maintaining a Google My Business Page
Improved Local SEO and Visibility
Appear higher in search rankings with a well-optimised GMB profile. This will help to improve your local search rankings. Did you know that if your business actively manages your GMB page, you are 2.7 times more likely to be considered reputable?
Increased Visibility
Your business is more likely to appear in the local pack (the top three listings on a Google search) and on Google Maps, making it easier for customers to find you.
Enhanced Customer Engagement
Keeping your GMB profile updated with accurate information such as business hours, contact details, and services ensures potential customers have all the information they need to choose your business.
Customers will take the time to leave you a review, and engaging with customer reviews builds trust and credibility. Positive reviews can influence up to 88% of consumers’ purchasing decisions.
Improve Web Traffic and Conversions
Time is a precious commodity, and allowing potential customers to call you, get directions, or visit your website allows potential customers to take immediate action, which can lead to increased website visits, phone calls, and foot traffic.
Better Customer Experience
Photos, posts, and updates keep your listing fresh and alive. According to Google, businesses with photos receive 42% more requests for directions and 35% more website clicks.
Q&A Section
Utilising the questions and answers section gives customers an open channel to ask questions directly, and answering as soon as possible will improve the customer’s satisfaction.
How to get started with your Google My Business Page
- The first thing you need to do, if you haven’t already, is to claim your Google My Business Page
- To help you with step-by-step instructions, download a copy of our DIY GBP optimisation guide. If you don’t have time to work on your GMB, we’d be happy to help you.
- If you or your team don’t have time, let us do the work for you. You can organise that here.
